SRV 340 SRV340 Week 2 Assignment Seven Elements of Service Marketing (Ashford)

SRV 340 SRV340 Week 2 Assignment Seven Elements of Service Marketing (Ashford)

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SRV 340 Week 2 Assignment Seven Elements of Service Marketing

Seven Elements of Service Marketing. In a three- to five-page paper (not including title and reference pages), select a service organization to use as an illustration in discussing the seven elements of service marketing. Also, include a discussion of how these elements form a competitive advantage for a service organization. Use the course text and two additional scholarly sources from the Ashford Online Library to support your paper. Your paper must be formatted according to APA-style guidelines as outlined in the Ashford Writing Center.

The Week Two Paper:

  1. Must be three to five double-spaced pages in length (excluding the title and reference pages)

  2. Must include a title page with the following:

    • Title of paper

    • Student's name

    • Course name and number

    • Instructor's name

    • Date submitted

  1. Must begin with an introductory paragraph that has a succinct thesis statement.

  2. Must address the topic of the paper with critical thought.

  3. Must end with a conclusion that reaffirms your thesis.

  4. Must use at least two scholarly sources besides the text, including a minimum of one from the Ashford Online

    Library.

  5. Must document all sources in APA style, as outlined in the Ashford Writing Center

  6. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing

    Center. 


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