OMM 640 OMM640 Week 1 Assignment 21st Century Corporate Social Responsibility (Ashford)

OMM 640 OMM640 Week 1 Assignment 21st Century Corporate Social Responsibility (Ashford)

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OMM 640 Week 1 Assignment 21st Century Corporate Social Responsibility

21st Century Corporate Social Responsibility [CLOs: 1, 2, 3, 5]. Due by Day 7. Read Chapter 2 of the textbook as well as the Snider, Hill, and Martin (2003) article on corporate social responsibility in the 21st century.

Conduct research on the Internet and select a company for which you will summarize the corporate social responsibility of the organization. In your summary, incorporate the following key words and phrases: sustainability, strategic philanthropy, cause marketing, shared value, stakeholders, and global perspective. Include definitions in your own words for these key words and phrases.

The paper

  • Must be three double-spaced pages in length (not including title and references pages) and formatted

    according to APA style as outlined in the FSB APA guidance located in the classroom.

  • Must include a separate title page with the following:

    • Title of paper

    • Student’s name

    • Course name and number

    • Instructor’s name

    • Date submitted

  • Must use at least one scholarly source in addition to the course text and the article by Snider, Hill, and Martin (2003).

  • Must document all sources in APA style as outlined in the FSB APA guidance located in the classroom.

  • Must end with a conclusion that clearly summarizes what was presented in the paper.

  • Must include a separate references page that is formatted according to APA style as outlined in the FSB

    APA guidance located in the classroom.


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