OMM 615 OMM615 Week 6 DQ 2 Content Marketing (Ashford)

OMM 615 OMM615 Week 6 DQ 2 Content Marketing (Ashford)

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OMM 615 Week 6 Discussion 2 Content Marketing

Content Marketing [CLOs: 1,2,3,4]. 1st Post Due by Day 3. An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing and how each component contributes to the integrated marketing communications (IMC). Support your position. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts. 

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