OMM 615 OMM615 Week 5 Assignment Social Media
OMM 615 Week 5 Assignment Social Media
You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Use the Internet to find three examples of how organizations used social media to communicate with their consumers through a recent crisis. Evaluate how the negative comments and/or complaints were handled by the organizations. What would you recommend for better communication and why? Support your position.
- Must be two to four double-spaced pages in length (not including title and references pages) and
formatted according to APA style as outlined in the Ashford Writing Center.
Must include a separate title page with the following:
o Title of paper
o Course name and number o Instructor’sname
- Must use at least two scholarly sources in addition to the course text.
- Must document all sources in APA style as outlined in the Ashford Writing Center.
- Must include a separate references page that is formatted according to APA style as outlined in the
Ashford Writing Center.