OMM 615 OMM615 Week 5 Assignment Social Media

OMM 615 Week 5 Assignment Social Media

You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Use the Internet to find three examples of how organizations used social media to communicate with their consumers through a recent crisis. Evaluate how the negative comments and/or complaints were handled by the organizations. What would you recommend for better communication and why? Support your position.

The paper

• Must be two to four double-spaced pages in length (not including title and references pages) and
  formatted according to APA style as outlined in the Ashford Writing Center. 

Must include a separate title page with the following:

o Title of paper

o Student’sname

o Course name and number o Instructor’sname

o Datesubmitted

• Must use at least two scholarly sources in addition to the course text. 
• Must document all sources in APA style as outlined in the Ashford Writing Center. 
• Must include a separate references page that is formatted according to APA style as outlined in the
  Ashford Writing Center.