OMM 615 OMM615 Week 2 Assignment IMC Tactics

OMM 615 OMM615 Week 2 Assignment IMC Tactics

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OMM 615 Week 2 Assignment IMC Tactics

 Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper (excluding the title and references pages) analyze whether or not the tactics are effective, and why. Provide any recommendations for improvement.

The paper

  • Must be two to four double-spaced pages in length (not including title and references pages) and
    formatted according to APA style as outlined in the Ashford Writing Center. 
  • Must include a separate title page with the following: 

o Titleofpaper
o Student’sname
o Course name and number o Instructor’sname
o Datesubmitted

  • Must use at least two scholarly sources in addition to the course text. 
  • Must document all sources in APA style as outlined in the Ashford Writing Center. 
  • Must include a separate references page that is formatted according to APA style as outlined in the
    Ashford Writing Center. 

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