OMM 615 OMM615 Week 3 DQ 1 Advertising Strategy (Ashford)
OMM 615 Week 3 Discussion 1 Advertising Strategy
Advertising Strategy [CLO: 4]. 1st Post Due by Day 3. Look at the different types of advertising shown in Table 4.2 of the text. Select one product and determine how each type of advertising strategy would be used. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.
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(TCO 3) Managers are often required to make decisions about the future based