OMM 615 OMM615 Week 1 DQ 1&2 IMC and Marcom & Marketing Management (Ashford)

OMM 615 OMM615 Week 1 DQ 1&2 IMC and Marcom & Marketing Management (Ashford)

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OMM 615 Week 1 Discussions 1&2 IMC and Marcom & Marketing Management

  1. IMC & Marcom [CLO: 1]. 1st Post Due by Day 3. What is marcom? How have the functions within marketing communications become more integrated? What does the Forbes writer, Judy Begehr, say about how content will impact the IMC? Why is this important? Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

  2. Marketing Management [CLOs: 2,4]. 1st Post Due by Day 3. Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current and potential customers? Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts 


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