MRKT 3001 MRKT3001 Midterm Exam with Answers

MRKT 3001 MRKT3001 Midterm Exam with Answers

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MRKT 3001 MIDTERM (WALDEN UNIVERSITY)

  1. For dieters, the highest quality potato chips are probably
  2. The scientific method in marketing research:
  3. The ____ ultimately determines a product’s quality and value?
  4. Which of the following is NOT one of the text’s product life cycle stages?
  5. During the market introduction stage of the product life cycle:
  6. When getting information for marketing decisions, the marketing manager
  7. The whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous group of people is a(n):
  8. Which is the first step in market segmentation?
  9. Teenagers:
  10. Saying that a good market segment should be “heterogeneous between” means:
  11. According to the text, “product”:
  12. Marketing manager Carl Hammer looked through his marketing information system where he learned who was buying his product and where. He was looking at:
  13. According to the text, product quality means that:
  14. Industry profits are largest in which of the following product life cycle stages?
  15. A company trying to market its products in a country that has a low literacy rate would be well advised to:
  16. A local theater group that has adopted the marketing concept would be MOST likely to:
  17. Identify the INCORRECT statement about marketing research.
  18. The whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous group of people is a(n):
  19. Which of the following is not a product?
  20. Product life cycles refer to the life of:
  21. The marketing management process is the process of:
  22. Which of the following statements about ethnic dimensions of the U.S. market is TRUE?
  23. A pharmaceutical company spent a significant amount of money developing a new drug to combat high blood pressure. The drug did not cause any of the typical side effects usually associated with blood pressure medications. It was forecasted to be a “blockbuster” medication that would achieve more than $1 billion in sales. It would also be difficult for other firms to duplicate, at least in the short run, because of patent protection and the substantial research and development costs required. The introduction of this new drug would best be described as:
  24. The purpose of the five-step marketing research process is to:
  25. The stage of the product life cycle characterized by informative promotion but little customer awareness of a product is:

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