MKTG 308 MKTG308 Week 4 Midterm Exam (APUS)
MKTG308 Week 4 Midterm Exam (APUS)
Question 1 of 20
Social media is best defined in the context of the previous industrial media paradigm.
Question 2 of 20
Points Online marketing rarely uses the internet for business leveraging.
Question 3 of 20
The ACT Methodology consists of three elements for successful online marketing
Question 4 of 20
The attracting phase of the ACT Methodology consists of
Question 5 of 20
A blog is a type of content management system that makes it easy for anyone to publish short articles called posts
Question 6 of 20
LiveJournal was one of the first easy-to-use blogging platforms
Question 7 of 20
The one place you can always find a specific post (and only that post) is on its category page
Question 8 of 20
Category pages are a feature that is included in most blogging software
Question 9 of 20
Studies show that when people sample a product, they are more likely to buy the product
Question 10 of 20
Your own website is considered the best conversion tool as a part of a the ACT Methodology.
Question 11 of 20
Tactics are the way to implement your strategy. Tactics include:
Question 12 of 20
Microblogging is a form of blogging that limits the size of each post
Question 13 of 20
Numbers and underscores in your username typically lead to more followers
Question 14 of 20
The most important action of a social network is the act of two people connecting
Question 15 of 20
LinkedIn is a social networking site for business professionals. It is the least restrictive of the social network in terms of customization and integration
Question 16 of 20
Five elements of a great website include:
Question 17 of 20
Marketing is promoting a product or a service to increase sales
Question 18 of 20
Social Media includes online platforms where people connect and communicate.
Question 19 of 20
Principles of social media marketing include respecting other people online.
Question 20 of 20
Facebook was the first social networking site to allow users to customize their profiles.