MKT 625 MKT625 Week 4 Assignment The Impact of Culture on Consumer Behavior
MKT 625 Week 4 Assignment The Impact of Culture on Consumer Behavior
Read the article “The kingdom inside a republic” about Disney’s initial transition into Europe. Explain the implications of successfully transitioning an American product to a new culture. Address the following in your paper:
- Why did Euro Disney, also called Disneyland Paris, initially fail when the theme park opened in 1992?
- How did marketers revise their strategies to better fit the culture?
- Research and provide an overview of a different product that made a successful transition to a new
- How did the Marketers gauge consumer behavior to make the transition successful?
The paper should be four- to five- pages long, not including the title and reference pages, with at least two scholarly references, one being your text and a minimum of one reference from the Ashford University Library.
The paper should also reflect proper APA format and style and integrate sources and concepts from the learning with in-text citations to support the writing.