MKT 305 MKT305 Quiz 2 Answers 2019 - Strayer

MKT 305 MKT305 Quiz 2 Answers 2019 - Strayer


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Strayer MKT 305 Quiz 2 Answers 2019

  1. The behavior change induced when the human brain processes stimuli that occur below the level of human consciousness is known as _____.
  2. _____ refers to the personal relevance a consumer feels towards a particular product.
  3. _____ refers to a design that gives humanlike characteristics to inanimate objects.
  4. Sunriese Stores is a large retail store that offers a wide variety of products. Every time Richard visits it, he only focuses on the things he needs, ignoring the other items displayed at the store. Which of the following is Richard exhibiting?
  5. In Pavlov's classical conditioning experiment, the salivation of the dogs on being exposed to the meat powder is an example of a(n) _____.
  6. _____ occurs when a stimulus shares some, but not all, of the characteristics that would lead it to fit neatly in an existing category.
  7. _____ refers to a change in behavior that occurs simply through associating some stimulus with another stimulus that naturally causes a reaction.
  8. Which of the following uses reinforcement to condition behavior?
  9. Which of the following statements is true of the mere exposure effect?
  10. Dessert Palaeice, specializes in creating and selling unique bakes and ice creams. It introduces a specialty ice cream, served with a salty sauce instead of its usual array of sweet sauces. Dessert Palaeice's customers, though initially apprehensive, welcome the change in taste. Which of the following reactions is most likely responsible for the customers' cognitive categorization of the new product?
  11. Which of the following focuses on changes in behavior due to association without great concern for the cognitive mechanics of the learning process?
  12. A state implemented a much needed hike in gasoline prices, increasing it by $2. This was followed by a public outcry against the price rise. A year later, the state further increased gasoline prices by half a dollar. This time round, the public accepted it as essential even though there was a general murmur of dissatisfaction. Which of the following best explains the reason for the public's acceptance?
  13. John has very little knowledge of cheese and seldom buys it for personal use. However, when he is invited to dinner by a friend, a self-confessed cheese lover, John feels obligated to buy cheese for him. When he comes back home after dinner, John finds that the Stilton cheese he randomly chose and bought was displayed on the calendar in his kitchen. Which of the following is most likely to account for John's choice of cheese?
  14. While watching a movie, Daysha notices that a few brands have been conspicuously integrated with its screenplay. The main character drives a particular brand of car and drinks only a specific brand of beer. Daysha figures out that this is a marketing strategy that employs _____.
  15. Which of the following terms is used by marketers to describe the idea that consumers are often bombarded with too much information in their daily lives?
  16. Advertisements for hygiene products like toothpaste and soap tend to feature doctors as spokespersons endorsing the products. Consumers perceive these doctors to possess a substantial knowledge on health and hygiene. Which of the following characteristics of the message source is represented by this example?
  17. The process of transferring information from workbench memory to long-term memory for permanent storage is known as _____.
  18. The psychological process by which knowledge is recorded is known as _____.
  19. A _____ is a portion of an associative network that represents a specific entity and thereby provides it with meaning.
  20. Sam, a high school student, lives in a busy neighborhood. When he sits down to study, he can hear different noises–a phone ringing somewhere, a baby crying, a car honking–even though he does not pay attention to them. These noises will be stored in Sam's _____.
  21. The process of transferring information back into workbench memory for additional processing when needed is known as _____.
  22. The process through which consumers reconstruct memory traces into a formed recollection of the information they are trying to remember is known as _____.
  23. The association between nodes in an associative network is shown by _____.
  24. The amount of information available for a consumer to process within a given environment is known as _____.
  25. The cognitive process in which active concepts frame thoughts and therefore affect both value and meaning is known as _____.
  26. _____ involves the association of active information in short-term memory with other information recalled from long-term memory.
  27. Which of the following storage areas of the memory system is used to store and encode information for placement in the long-term memory and to retrieve encoded information for future use?
  28. _____ refers to the interpretation or understanding that a consumer develops about some attended stimulus based on the way meaning is assigned.
  29. Information stored in long-term memory is coded with _____, which means the stimuli are converted to meaning that can be expressed verbally.
  30. Which of the following refers to cognitive components that represent facts in an associative network?

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