MKT 220 MKT220 Module 7 Homework Solution (AAU Online)

MKT 220 MKT220 Module 7 Homework Solution (AAU Online)

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PART I: 

1.Who do you think the specific target audience is for the ad?

2.How is the ad “selling the sizzle, not the steak” — What are the attributes for the product and service being sold in the ad?  What are the benefits?

4.In your opinion was the message in the ad executed well?  Why or why not?

PART II: Marketing Plan Development (Continued)


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