
MKT 220 MKT220 Module 5 Homework Solution (AAU Online)
PART I: Consumer Buying Decisions
1.Cultural - http://www.getviva.com/about-viva-movil/about-viva-movil.html
2.Social - http://www.sonnysisto.com/portfolio/item/grand-marnier-titanium/
3.Individual - http://www.youtube.com/watch?v=GpTwgRk2aUU
4.Psychological - http://www.youtube.com/watch?v=xYsSiaBZmRk
PART II: Marketing Plan Development (Continued)