MKT 220 MKT220 Module 4 Homework Solution (AAU Online)

MKT 220 MKT220 Module 4 Homework Solution (AAU Online)

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PART I: Read Pay What It’s Worth

 “The Customer Experience: Pay What It’s Worth” 

  1. 1.Would this concept work in an upscale restaurant?  Why or why not?
  2. 2.Would this model work in a service business?
  3. 3.Could this model be applied to other types of businesses?  Give an example? 
  4. 4.Do you think this model can continue to work as our economy gets stronger (is it a model that can be successful long-term)?  

 

PART II: Marketing Plan Development (Continued)


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