MKT 220 MKT220 Module 3 Homework Solution (AAU Online)

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PART I: Groupon

1.How does Groupon make its money?

2.Is there a specific business the Groupon model is best suited for?

3.What are the major risks of utilizing Groupon as a retailer or business?

4.What are the benefits of utilizing Groupon as a retailer or business?

5.In your opinion, is Groupon a good retail marketing strategy for businesses?

6.Why or why not?

PART II: Marketing Plan Development (Continued)

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