
MKT 220 MKT220 Module 3 Homework Solution (AAU Online)
PART I: Groupon
1.How does Groupon make its money?
2.Is there a specific business the Groupon model is best suited for?
3.What are the major risks of utilizing Groupon as a retailer or business?
4.What are the benefits of utilizing Groupon as a retailer or business?
5.In your opinion, is Groupon a good retail marketing strategy for businesses?
6.Why or why not?
PART II: Marketing Plan Development (Continued)