MBA 700 MBA700 Final Project Milestone 1 COMPANY IDENTIFICATION AND COMPONENT ONE

MBA 700 MBA700 Final Project Milestone 1 COMPANY IDENTIFICATION AND COMPONENT ONE

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MBA700 Final Project Milestone 1 COMPANY IDENTIFICATION AND COMPONENT ONE / Strategic Management

Mizuno Company

Company Overview

Mizuno Corporation Strategy

Mizuno Corporation Mission Statement

External Environment and Competitive Position

Competitive Rivalry

Supplier Power

Buyer Power

Threat of Substitution

Threat of New Entry

Mizuno’s Closest Rival

Driving Forces of Change

Mizuno Corporation’s SWOT Analysis

Mizuno Corporation’s Value Chain Analysis

Competitive Strategy

Strengthening Competitive Position

Methods Used to Enter Foreign Markets.

Competitive Advantage

Additional Actions

Corporate Strategy: Business Diversification

Ethics, Social Responsibility, and Environmental Sustainability


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