
HOSP 585 HOSP585 Week 5 Project Outline and Draft
HOSP 585 Week 5 Project Outline and Draft (DEVRY)
Table of Contents
Executive summary3
Statement of purpose4
Name and legal structure4
Description of the business4
Description of the concept, licenses, and lease5
Market analysis and strategy6
Hotel Room Configuration, Food service menus, Beverage Menus and Pricing10
Advertising and promotional campaign12
Conclusions and summary14
Reference15