HOSP 585 HOSP585 Week 5 Project Outline and Draft

HOSP 585 HOSP585 Week 5 Project Outline and Draft

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HOSP 585 Week 5 Project Outline and Draft (DEVRY)

Table of Contents

Executive summary3

Statement of purpose4

Name and legal structure4

Description of the business4

Description of the concept, licenses, and lease5

Market analysis and strategy6

Hotel Room Configuration, Food service menus, Beverage Menus and Pricing10

Advertising and promotional campaign12

Conclusions and summary14

Reference15


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