GB 530 GB530 Unit 4 DQ 1 and DQ 2 (Kaplan University)

GB 530 Unit 4 DQ 1 and DQ 2 (Kaplan University)

Discussion 1 - Implementing Brand Strategy

What are some of the challenges and considerations marketers must act upon to build brand awareness? 

What types of strategies has California Pizza Kitchen implemented to build their own brand awareness? Do you agree with these strategies?

What else might California Pizza Kitchen do to increase their brand awareness? 

CPK presently operates in 11 countries outside of the U.S. How would you go about determining the best location for further international expansion? 

What are the risks inherent in brand extensions and expanding product lines? Within your response, include a relevant sentence or two quotes from our Kotler and Keller Marketing Management text to support your view.

Discussion 2 - Marketing Current Events Discussions

Unit 4 Topic: Developing Strong Brands