GB 530 GB530 Unit 3 DQ 1 and DQ 2 (Kaplan University)

GB 530 GB530 Unit 3 DQ 1 and DQ 2 (Kaplan University)

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GB 530 Unit 3 DQ 1 and DQ 2 (Kaplan University)

GB530 Unit 3 DQ 1

How does knowing the customer drive business success?

How would you evaluate VALS as a method of market segmentation? Share your own VALS survey results and if you thought the outcome accurate.

What types of products do you think would be most helped by VALS?

Could VALS be used to market globally? Include a relevant quote from our Kotler and Keller textbook within your response

Discussion 2 - Marketing Current Events Discussions

Unit 3 Topic: Connecting with the Customer


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