GB 530 GB530 DQ 1 and DQ 2 (Kaplan University)

GB 530 GB530 DQ 1 and DQ 2 (Kaplan University)

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GB 530 DQ 1 and DQ 2 (Kaplan University)

GB530 Unit 1 DQ 1  
How can marketing managers effectively utilize modern marketing strategies and plans to deal with changes in the business environment that may negatively impact the image of their brand and/or the perception that customers have of their organization?

GB530 Unit 1 DQ 2

 

The following article relates to a marketing current event and the role of marketing in an overall business strategy.

 

The journal article is “Engineering Management Journal

Innovation Strategy Complexity and Scope in Automotive

Component Manufacturing in Developing Economies” dated September 2014 Vol. 26 No. 3


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