BUS 402 BUS402 Quiz 5 Answers

BUS 402 BUS402 Quiz 5 Answers

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BUS 402 Quiz 5

  1. Studies show that customers want ________ from businesses almost more than anything else.
  2. The most common channel of distribution for consumer goods is:
  3. Companies connect with their customers ________ by supporting causes that are important to their customer base, taking exceptional care of their customers, and making it fun and enjoyable to do business with them.
  4. Small businesses are able to maintain a leadership role in innovation by:
  5. Shifting patterns in the age, income, education, race, and other characteristics of the population are the subject of ________ and exert a potent force on a company's marketing plan.
  6. The primary opportunity for time compression management (TCM) lies in its application to:
  7. Free trial offers, free delivery, lengthy warranties, and money back guarantees are examples of:
  8. The product life cycle concept means that small businesses must:
  9. One "natural" advantage small businesses have over large business, which can be a significant competitive advantage, is:
  10. The cost of marketing a product is highest in the:
  11. Numerous surveys have concluded that the most important element of service is:
  12. ________ is the notion of drawing customers into a store by creating a kaleidoscope of sights, sounds, smells, and activities, all designed to entertain‚Äďand, of course, sell.
  13. When it comes to innovation, the small business and entrepreneur:
  14. ________ is the process of creating and delivering desired goods and services to customers, and involves all of the activities associated with winning and retaining loyal customers.
  15. The focus of the small company's marketing plan is:
  16. The most meaningful unique selling proposition:
  17. The most commonly used method of establishing an advertising budget for a small business is:
  18. ________ is any sales presentation that is nonpersonal in nature and is paid for by an identified sponsor.
  19. In a(n) ________ advertising program, a group of similar businesses forms a "syndicate" to produce "generic" ads that allow the individual businesses to dub in local information.
  20. The key to the success of direct mail advertising is:
  21. ________ is the personal contact between salespeople and potential customers that comes from sales efforts.
  22. ________ is any sales presentation that is nonpersonal in nature and is paid for by an identified sponsor.
  23. ________ forces the salesperson to be open-minded and to shoot for the top.
  24. A successful direct mail ad is characterized by:
  25. Radio's power as an advertising medium comes from:
  26. The ________ method is the most difficult and least used technique of establishing an advertising budget.
  27. Under the ________ method of establishing an advertising budget, the owner sees advertising as a luxury.
  28. Before making a sales call, the salesperson sets three objectives. Which one is not an objective?
  29. ________ is unsolicited commercial e-mail.

     30. Which advertising medium offers the greatest ability to selectively target a specific audience?


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