BUS 354 BUS354 Module 2 Homework Solution (AAU Online)

BUS 354 BUS354 Module 2 Homework Solution (AAU Online)


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1.Describe a situati

2.Recall your personal work history.  Who were your manager’s most important stakeholders?  What, in general, were your manager’s major stakes in his or her particular position?

3.In your company or one in which you have worked, what is the industry?  The major external environments?  Your product or service?  Describe the major influences of each environment on your company (for example, on its competitiveness and ability to survive).  Evaluate how well your company is managing its environments strategically, operationally, and technologically, as well as in relation to new products and public reputation.

4.Choose one type of functional area manager described in the chapter. Describe a dilemma involving this manager, taken from a recent media report.  Discuss how a stakeholder analysis could have helped or would help that manager work effectively with stakeholders.  

5.Describe a complex issue that is evolving in the news or media.  Explain how the issue has evolved into other issues.  Which issues management framework would help track the evolution of this issue?  Explain.

6.Describe a recent crisis that involved a product.  Which crisis management model best explains responses?  Explain, using that model.


Directions: Read the following case and then answer the corresponding questions.  Please be sure to write at least a one paragraph response for each question.


Case 3 – Mattel Toy Recalls?

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