BUS 350 BUS350 Week 3 DQ 1 Functional Theory of Attitudes

BUS 350 Week 3 Discussion 1 Functional Theory of Attitudes

Functional Theory of Attitudes. In chapter 7 of your textbook, Daniel Katz’s functional theory of attitudes is discussed. For each of the four functions discussed, develop a list of attitudes towards three brands that you have had experience with. Have your attitudes changed over time? Respond to at least two of your classmates’ postings.