BUS 350 BUS350 Week 2 DQ 2 Values and Lifestyles System (VALS2TM)

BUS 350 Week 2 Discussion 2 Values and Lifestyles System (VALS2TM)

Values and Lifestyles System (VALS2TM). Chapter 6 in your text discusses the Values and Lifestyles System (VALS2TM) and how it is used as a segmentation strategy by some firms. Take the VALSTM Survey, which is free, and only takes a few minutes. Critique your VALS orientation. What group does VALS put you in? Do you agree with that group? Do you think you should be in a different group? Respond to at least two of your classmates’ postings.