BUS 306 BUS306 Module 5 Homework Solution (AAU Online)
Ventria Bioscience and the Controversy over Plant-Made Medicines
1. What is the problem facing Scott Deeter and Ventria?
2. What groups have a stake in Ventria’s actions? Identify the relevant stakeholders and for each, state its interests and sources of power.
3. What options might emerge from a dialogue between Ventria and its relevant stakeholders?
4. If Ventria chooses to employ a political action strategy, how might it go about influencing relevant regulators?
5. If Ventria chooses not to engage in dialogue or political action (or dialogue and political action are unsuccessful), what other options does the company have?
6. What do you think Ventria should do now, and why?
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