BUS 100 BUS100 Week 4 Quiz 5 (STRAYER)

BUS 100 BUS100 Week 4 Quiz 5 (STRAYER)

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BUS 100 Week 4 Quiz 5

This quiz consist of 10 multiple choice questions and covers the material in Chapter 5.

1. 

Which of the following sets of terms describe approaches used by B2C marketers to segment their markets?

2. 

Many firms develop a formal _____ to answer the question: Who is your target market and how do you plan to reach them?

3.

_____ satisfies wants by converting inputs into a finished product

4. 

According to the textbook, using scanner data from retail sales is an example of

5. 

_____ is the process of continually collecting information from the external marketing environment.

6. 

When B2B marketers divide the market based on the characteristics of customers, they are using

7. 

The American Marketing Association defines marketing as the

8. 

A well-chosen target market embodies the following characteristics:

9. 

The consumer decision-making process involves need recognition, followed by

10. 

The successful marketing campaign “What happens in Vegas stays in Vegas” is an example of


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