AC 504 AC504 Unit 1 Case Study (Kaplan University)

AC 504 Unit 1 Case Study (Kaplan University)

Given strong profit growth, has there been any damage to Baidu.com’s reputation?

What would future reputational damage affect, and how could it be measured?

What steps could Baidu.com take to restore its reputation, and what challenges will it have to overcome?

In some cultures, a “culture of secrecy” or manipulation of the news is tolerated more than others. How can this be remedied by other governments, corporations, investors, and members of the public?