BUS 330 BUS330 Week 2 Discussion 1 Interactivity 1: Product Life Cycle Stories
BUS 330 Week 2 DQ 1 Interactivity 1 Product Life Cycle Stories
Introduction, growth, maturity, and decline—every product has a life cycle story waiting to be told. In this interactivity, you’re going to document the story of a product, product category or brand that has progressed through the four product life cycle stages.
What to Do (and How to Do It)...
Review section 3.2 in our text regarding product life cycles.
Check out our sample life cycle Storify regarding Polaroid instant cameras.
Identify an appropriate product, product category, or brand.
o Do a Web search for dead brands or product fads, or use this article about bygone tech for inspiration.
• Research your brand/product/category to answer the following:
o The key events that marked the start or end of each phase.
Use at least three sources, and refer to our example as needed. • Create and publish a new Storify that contains the following:
o One section on each lifecycle phase. Briefly describe the phase, when it occurred for your product and the key events that started/ended the phase.
o Atleastoneimageorvideo(productshots,advertisements,etc.). o ThreeAPA-formattedcitations.Referenceyoursourcesattheend.
When done, copy the link of your published Storify story. • Post your Storify link to the discussion forum below.
o In the title of your post, identify your product/brand/category.
o In the body of your post, provide your Storify link. See our example.
• Explore at least three life cycle Storifys for brand/products/categories other than the one you picked. Then answer this question:
o Of the products that you read about (including your own), which one best fits and which one least fits the classic life cycle curve? Explain why/how.
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