BUS 330 BUS330 Week 1 Discussion 2 Interactivity 1: I’ll Take the Job

BUS 330 BUS330 Week 1 Discussion 2 Interactivity 1: I’ll Take the Job


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BUS 330 Week 1 DQ 2 Interactivity 1 I’ll Take the Job!

Here’s the scenario to imagine: a new five-week marketing manager internship has opened up at each of the organizations listed below. Based on your past accomplishments (and that awesome business card), they all want you. The internship involves researching your employer’s current marketing efforts and then creating a marketing plan for a new product or service that you dream up. So, the question is—who would you choose to work for and why?

The List

Your choices span a variety of categories as well as marketing approaches. Website links are provided so you can learn more before making a decision. You will be working with this brand throughout the course, so choose carefully.

  • Toms Shoes

  • Netflix

  • Dunkin’ Donuts

  • IKEA

  • Mini Cooper

  • Red Bull

  • Target 

What to Do (and How to Do It):

You’re going to create a discussion post that includes the information below. See our sample post for Harley Davidson (which is not one of your choices).

  • Include the brand you’ve selected to do your marketing internship with. o Choose from the list above.

  • Give the reasons you selected the brand you did.
    o Give at least two reasons. There are no right or wrong answers.

  • Provide a link to a representative tweet from your brand that you believe captures its brand essence. o See the step-by-step tutorial on how to find a tweet and copy the link.

    Answer these questions about your brand’s unique selling proposition:
    o How would you describe your brand’s unique selling proposition? o HowisthatUSPreflectedbyyourchosentweet?

    Refer back to the text as to what constitutes a USP.
    Respond to at least three of your fellow marketers (one who chose your same brand and two who did not).

    o How are your rationales, USPs, and sample tweets similar or different? o Try to respond to those who do not yet have three replies. 

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